Core Concept
A Belief Asset
(i) is a meta-token whose value is
derived from the idea that the user is the product. It's
a "Belief Asset" (inspired by concepts like SPX) where holding the
token is an act of participation in this core principle.
i = one
Our brand philosophy is a conceptual rhyme:
i = one. This defines the powerful unity of the individual
(i) and the collective (one). This is
the foundation of the iWon / iWin brand
identity.
The Self-Improvement Principle
The token's primary function is to align the user's goals with the
project's. By holding (i), the user actively participates
in the mission of self-improvement.
The Value Loop
USER (THE PRODUCT) IMPROVES
NETWORK (THE COIN) GROWS
COLLECTIVE GOOD INCREASES
( USER ALIGNS WITH PRODUCT )
As the user (the product) improves, the value of the entire network (the coin) grows. This alignment of self-improvement and network growth is our core mission.
The (i) Ecosystem
(i) is designed to be an
infinite prefix. The focus is not the utility itself,
but what the (i) prefix brings to that utility—signifying
that you, the user, are the center and creator of your own
universe.
Utility Layer
i + [Noun]
(e.g., iSavings, iShop)
Identity Layer
i + [State of Being]
(e.g., i am rich)
Action Layer
i + [Action]
(e.g., i dream, i think)
Imbued with Goodness
Our values are not just a guide; they are the principles we are actively imbuing into the token itself. We believe that high-value products are created by high-value people which enlive and improve those who hold them.
Inspiration
Inspired by the "dreamer" mindset and "Think Different" values.
Craftsmanship
Rejecting hype for a patient, meticulous striving for perfection.
Righteousness
A strong conviction in "goodness" and building a fair, honest ecosystem.
Loving-Kindness
Creating a product that enlivens and improves the people who hold it.
Perpetual Improvement
A project of constant, humble, and passionate growth.
Passion
A "labor of love," not just a "job."